I’m currently the Digital Content Lead at the Diocese of Manchester, responsible for upskilling and enabling churches, charities, and schools in the network to improve their digital presence. In my time here, my work and training courses have garnered national attention and acclaim.

• I create and deliver tailored training courses for our network, including over 300+ churches, charities, and schools, operated both online and in-person, on a local and national level.

• I liaise with network members, our internal team, and external stakeholders, in meeting the goals of our digital strategy.

• Manage, as part of the diocesan communications team, diocesan social media, and digital channels on a day-to-day basis, including a range of Facebook groups, advising on new areas of opportunity for engagement.

• Produce, edit, and manage all digital content that is communicated through our internal and external channels, including social media, our website, and our print publications.

• Create video content from the first concept to the finished product. Often taking a brief and developing on a variety of stakeholder opinions and ideas, ensuring that different voices contribute to a coherent narrative

• I am the lead photographer and videographer at local and regional events. My biggest piece to date has been filming an interview with the Archbishop of Canterbury.

• Manage and report on the performance of our website from a user experience, search optimisation, analytical, and content perspective.

During my time here I worked as part of The Well Project, which was a holistic response project to the COVID-19 pandemic. As a lead digital head on the project, I was responsible for all areas of digital and technical application, see below for an example of my achievements in this role:

• Designed, developed, and managed a fully functional support site that allowed students and local residents to refer themselves for food and wellness support during the lockdown in Manchester. We provided over 30,000+ meals and supported users with over 100+ hours of digital well-being content.

• I scripted and filmed over 100+ hours of digital wholeness material, including pilates, yoga, spoken word, gong bath therapy and much more. The content was then edited, hosted on the designed site, and communicated across a range of channels.

• Produced weekly cookery classes along with unique recipe cards to go out in food parcels we delivered to students in need. I then took the initiative to turn this into an online filterable library full of free downloadable recipes with relevant videos. We filmed over 40 recipes which have been received by over 10,000 students and local residents.

• Managed several communications channels across various accounts, improving engagement and updating the profiles to fit a consistent branding which was designed by myself.

• Designed weekly print newsletters, each with unique designs and creative input, from QR codes to AR filters.

• Coded onto the site a ‘Find your Church’ system, allowing churches to register as part of the chaplaincy and populate a forum of nearby churches. In addition to this, I also implemented a booking system to allow the renting of the cafe and chaplaincy spaces.

• Voluntarily delivered food to students and residents across Manchester who were in need of support during the lockdown.

PPC Management

• Account manager for several clients, from SMEs to international organisations.
• Experienced using Google, Microsoft, and Facebook Ads.
• Data Analysis and campaign planning
• Full Analytics and Data Studio integration and support.
• Fully competent with all functions of the various Ad platforms.
• Passed Google Ads Training Courses *yawn*
• Experienced with a range of Ad channels e.g. Display, Shopping and Remarketing.
• Experienced in Ad Automation through Scripts and Ad Customisers
• Well-versed in incremental campaign analysis
• Strong ability to develop ideas to stay ahead of the game and on top of the SERPs.

SEO Management

• Develop content to improve search ranking and organic traffic flow.
• Outreach to local and national press to pursue backlinks and coverage.
• Fully Competent with a variety of SEO platforms: Search Console, Tag Manager, Analytics, Screaming Frog, SEMrush, Ahrefs, Kerboo and many more.
• Perform technical audits to review crawl, internal linking, indexation, content, and speed.
• Work with clients on developing relevant marketing material to improve link equity and outreach campaigns.
• Improve automation of tasks; including automation of meta descriptions and featured snippet tracking.
• Stay up-to-date with all SEO developments, from following blogs to attending quarterly conferences.
• Work alongside Web devs to assist with technical SEO issues.
• Developing a strong skill set in Tech SEO troubleshooting.
• Experienced in developing intent-based keyword insights

Admin

• Build/design/edit the company website using WordPress.
• Experienced using Elementor to complement UX design.
• Work on internal SEO, improving site optimisation.
• Assist with graphic design needs where necessary (Photoshop/Illustrator/After Effects)
• Design of interactive, animated ads for display search campaigns
• Beat everybody at Table Tennis.

After losing my job in the wake of the Covid-19 crisis, I decided to operate as a freelancer whilst searching for stable employment.

I provided a range of different services spanning:

– SEO Consultancy
– PPC Consultancy
– Web Design
– UX Consultancy
– PR & Outreach
– Social Media Management

My most notable freelance experience has been working with Pixel Inspiration, a leader in the digital signage market, looking to grow into mainland Europe. I assisted by delivering a range of different audits, UX/UI consultancy, paid media advice, and helped with the design and functionality of their new website.

Other notable work:

– The design of an Instagram Augmented Reality filter for Night-store.co.uk in collaboration with Rosie Fortescue, as they launched their partnered nightwear collection.

– The branding, social media management, and web design of CLAY Coffee House, a small community coffee house in Poynton. Following a successful launch, Clay now has a dominant search and social presense, continuing its growth as a popular local stop for coffee and cakes.